How When Wear is a brand high on trend and fashion. The team has worked closely with design talent from the UK and Europe and partnered to produce designs that are truly international, that reflect the evolving global fashion scene and are yet tailor made for India.

The How When Wear customer deserves the best, and we are determined to give them exactly that. We aim to give the Indian woman, the best online shopping experience, they have ever seen. One that is transparent, trusted, fun, and very fulfilling.

Our customer is an achiever, a go getter, who looks at challenges, as opportunities and not roadblocks. Nothing is impossible for the How When Wear Girl. We believe every single garment in our brand reflects this idea.

We hope you enjoy your shopping experience, and look forward to serving you as a loyal customer.